{"id":4046,"date":"2020-05-21T20:13:33","date_gmt":"2020-05-21T18:13:33","guid":{"rendered":"https:\/\/mrcomnichannel.ch\/?p=4046"},"modified":"2021-05-06T19:09:41","modified_gmt":"2021-05-06T17:09:41","slug":"omnichannel","status":"publish","type":"post","link":"https:\/\/mrc.noinstaging.website\/en\/solutions\/omnichannel\/","title":{"rendered":"OmniChannel"},"content":{"rendered":"<p>MRC, through an Omnichannel approach, addresses the most complex challenges for its clients; offering state-of-the-art services and solutions in strategy, business organization, and digital.<\/p>\n<p>In the Omnichannel model, the various sales channels show mutual independence, influencing and interacting with each other. The fundamental aspects of this approach are therefore:<\/p>\n<ul>\n<li>Sales channels integrated management.<\/li>\n<li>Communication and team interdependence dedicated to individual sales channels.<\/li>\n<li>Consumer purchase behaviors constant monitoring, with the goal of a dynamic approach in evaluating the customer journey.<\/li>\n<li>Use of IT and marketing tools that can support the \"cross-channel\" phenomena.<\/li>\n<li>Monitoring though KPIs tailored to an omni-channel context, and thus integrated evaluation metrics of individual channels, in relation to those at the strategic level.<\/li>\n<\/ul>\n<p>The Omnichannel approach and cross-channel, are primarily based on interdependence of the different sales channels which involves cross integration.<\/p>","protected":false},"excerpt":{"rendered":"<p>MRC solves the most complex challenges for its clients, providing groundbreaking services and solutions in strategy, business organization, and digital.\u00a0<\/p>","protected":false},"author":1,"featured_media":23312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[10],"tags":[9,8],"_links":{"self":[{"href":"https:\/\/mrc.noinstaging.website\/en\/wp-json\/wp\/v2\/posts\/4046"}],"collection":[{"href":"https:\/\/mrc.noinstaging.website\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrc.noinstaging.website\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrc.noinstaging.website\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mrc.noinstaging.website\/en\/wp-json\/wp\/v2\/comments?post=4046"}],"version-history":[{"count":10,"href":"https:\/\/mrc.noinstaging.website\/en\/wp-json\/wp\/v2\/posts\/4046\/revisions"}],"predecessor-version":[{"id":22999,"href":"https:\/\/mrc.noinstaging.website\/en\/wp-json\/wp\/v2\/posts\/4046\/revisions\/22999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrc.noinstaging.website\/en\/wp-json\/wp\/v2\/media\/23312"}],"wp:attachment":[{"href":"https:\/\/mrc.noinstaging.website\/en\/wp-json\/wp\/v2\/media?parent=4046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrc.noinstaging.website\/en\/wp-json\/wp\/v2\/categories?post=4046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrc.noinstaging.website\/en\/wp-json\/wp\/v2\/tags?post=4046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}